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Consumer Behaviour and Food Consumption Patterns in South East Europe

In: Handbook of Doing Business in South East Europe

Author

Listed:
  • Elka Vasileva
  • Daniela Ivanova

Abstract

In recent years the countries of South East Europe (SEE) have turned into market economies. This, quite naturally, has made the study of consumers in the region necessary. The aim of this chapter is to describe consumption patterns and consumer behaviour in SEE in general, emphasizing both national and regional characteristics and outlining the similarities with European and global consumers. An attempt is made to summarize and analyse the research studies published in scientific literature in this area.1

Suggested Citation

  • Elka Vasileva & Daniela Ivanova, 2012. "Consumer Behaviour and Food Consumption Patterns in South East Europe," Palgrave Macmillan Books, in: Dietmar Sternad & Thomas Döring (ed.), Handbook of Doing Business in South East Europe, chapter 12, pages 271-293, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-31414-6_12
    DOI: 10.1057/9780230314146_12
    as

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