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Diagnosing Organizational Receptiveness

In: Scenario Thinking

Author

Listed:
  • George Wright

    (Durham Business School)

  • George Cairns

    (RMIT University)

Abstract

Until now, we have documented our innovations to the scenario method in a rational, step-by-step way, much like following a recipe in a cook book. A methodology is chosen and then applied in a straightforward way to engage an organization’s key decision-makers in thinking deeply about the future. But, in reality, organizational life is more complex; a scenario-based intervention that seems, on the face of it, to be uncontroversial and straightforward may not be so.

Suggested Citation

  • George Wright & George Cairns, 2011. "Diagnosing Organizational Receptiveness," Palgrave Macmillan Books, in: Scenario Thinking, chapter 0, pages 142-162, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30689-9_9
    DOI: 10.1057/9780230306899_9
    as

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