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Scenarios and Decision Analysis

In: Scenario Thinking

Author

Listed:
  • George Wright

    (Durham Business School)

  • George Cairns

    (RMIT University)

Abstract

Until now, we have described how an organization’s business idea or strategies can be evaluated against the constructed scenarios of four plausible futures. Our process of evaluation has been relatively informal — a simple allocation of ticks and crosses to give a rough sense of the performance of a particular strategy against a particular scenario. Can we do better than this?

Suggested Citation

  • George Wright & George Cairns, 2011. "Scenarios and Decision Analysis," Palgrave Macmillan Books, in: Scenario Thinking, chapter 0, pages 103-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30689-9_6
    DOI: 10.1057/9780230306899_6
    as

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