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Incorporating Stakeholder Values and Facilitating Critique of Scenario Storylines

In: Scenario Thinking

Author

Listed:
  • George Wright

    (Durham Business School)

  • George Cairns

    (RMIT University)

Abstract

As we have seen, scenarios are conventionally constructed using three sources of input from the minds of the scenario team: views on the pre-determined elements of the future (such as the proportion of the population that will be in the age band 65 years+ over the next, say, 20 years); views on the critical uncertainties in the future — whose resolution, one way or the other, will have a large impact; and the actions of stakeholders, customers, regulators, competitors, and so on, as they react to unfolding events, in order to preserve and enhance their own interests. These inputs are then combined in a recipe-like fashion to construct four scenarios.

Suggested Citation

  • George Wright & George Cairns, 2011. "Incorporating Stakeholder Values and Facilitating Critique of Scenario Storylines," Palgrave Macmillan Books, in: Scenario Thinking, chapter 0, pages 47-63, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30689-9_3
    DOI: 10.1057/9780230306899_3
    as

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