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The Analysis of Discourse

In: Patrons, Curators, Inventors and Thieves

Author

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  • Jonathan Wheeldon

Abstract

As a finance director, people generally expected me to ‘talk numbers’. Indeed, the international language of finance tends to dominate the language spoken within organizations, especially where strategy, performance measurement and management appraisal are concerned. Personally, I have always felt that words are more interesting and important than numbers. Over the course of my career, I found that many organizational problems can be diagnosed by being sensitive to language usage. Given that organizational change initiatives tend to underestimate the linguistic aspects of mobilization or resistance, linguistic diagnosis of particular behaviours can certainly help with the processes of strategy execution and change management.

Suggested Citation

  • Jonathan Wheeldon, 2014. "The Analysis of Discourse," Palgrave Macmillan Books, in: Patrons, Curators, Inventors and Thieves, chapter 6, pages 123-130, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30667-7_7
    DOI: 10.1057/9780230306677_7
    as

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