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Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics

In: Sport as a Business

Author

Listed:
  • Andrea N. Eagleman
  • Erin L. McNary

Abstract

The Olympics celebrate sport like no other event in the world. The uniqueness of this event recognizes a wide variety of sports and creates a sense of nationalistic pride. Billings and Eastman (2003: 569) stated, “the Olympics represents a mix of nationalism, internationalism, sport, and human drama unmatched by any other event”. Olympism was represented at the 2006 Winter Olympic Games in Torino, Italy where Olympic organizers coined the theme ‘Passion Lives Here’. This passion was broadcast internationally, bringing the culture and Olympic spirit to consumers’ workplaces and homes. For more than two weeks the 2006 Torino Olympics held a captive audience with 84 medal events, and 1026 medals were awarded to a contingency of 2508 athletes representing 80 international Olympic Committees. Around 130 countries broadcast the Olympics live, totaling almost 1000 hours representing 50 different languages. In terms of website usage, a record was set reaching 72 million pages visited, 9.4 percent more than the 2004 Athens Summer Olympics.1

Suggested Citation

  • Andrea N. Eagleman & Erin L. McNary, 2011. "Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics," Palgrave Macmillan Books, in: Harald Dolles & Sten Söderman (ed.), Sport as a Business, chapter 5, pages 99-114, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30663-9_6
    DOI: 10.1057/9780230306639_6
    as

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