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Roadmapping at Printco: One Company’s Experience

In: Managing Innovation Driven Companies

Author

Listed:
  • Rick Mitchell
  • Robert Phaal
  • Clare J. Farrukh
  • David Probert

Abstract

Printco develops and manufactures printing solutions for industrial applications, operating in more than 150 countries. The company headquarters are in Europe, colocated with core design and manufacturing operations, with regional centers and sales and support organizations based around the world. Printco employs 1500 staff, with a turnover in 2006 of more than £200M. The company is 30 years old, and has a strong technology heritage. As the company has grown in size and complexity, new technologies have been acquired and the product range expanded, with a need to establish methods to manage the effective acquisition and integration of technology into the core new product introduction process.

Suggested Citation

  • Rick Mitchell & Robert Phaal & Clare J. Farrukh & David Probert, 2011. "Roadmapping at Printco: One Company’s Experience," Palgrave Macmillan Books, in: Hugo Tschirky & Cornelius Herstatt & David Probert & Hans-Georg Gemuenden & Massimo G. Colombo & Tho (ed.), Managing Innovation Driven Companies, chapter 7, pages 125-136, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30654-7_7
    DOI: 10.1057/9780230306547_7
    as

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