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Developing Innovation Strategies: How to Start? — A Systemic Approach Using the Innovation Architecture

In: Managing Innovation Driven Companies

Author

Listed:
  • Hugo Tschirky
  • Gaston Trauffler

Abstract

Coping with the ever stunning development of technological change and mastering a competitive innovation quality have become primordial challenges for most companies. However, keeping abreast with the omnipresent reality of technological achievements and threats requires managerial competencies which differ in many respects from traditional management of the past. In the first place technology and innovation are no longer issues of specific individuals or departments but rather of concern for the entire enterprise. Whereas in the past, Research and Development (R&D) departments often were considered to be responsible for an appropriate stream flow of innovative products, today’s “best-in-class” examples of innovative companies reveal an innovation consciousness which is shared by all primary entrepreneurial disciplines such as R&D, production, marketing, and finance.

Suggested Citation

  • Hugo Tschirky & Gaston Trauffler, 2011. "Developing Innovation Strategies: How to Start? — A Systemic Approach Using the Innovation Architecture," Palgrave Macmillan Books, in: Hugo Tschirky & Cornelius Herstatt & David Probert & Hans-Georg Gemuenden & Massimo G. Colombo & Tho (ed.), Managing Innovation Driven Companies, chapter 1, pages 3-36, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30654-7_1
    DOI: 10.1057/9780230306547_1
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