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A Bumpy Ride in China

In: Doing Business with China

Author

Listed:
  • Stewart Hamilton

    (IMD)

  • Jinxuan Ann Zhang

Abstract

Groupe Danone SA (Danone), the French food and beverage conglomerate, is a successful company in many ways, and has earned the respect of many in China. It successfully introduced yogurt to Chinese consumers, and a generation of younger Chinese grew up with an array of Danone brands. A French icon, the company even raised the French government’s concern over national interests when it became the target of a hostile takeover launched by Pepsi in 2005.

Suggested Citation

  • Stewart Hamilton & Jinxuan Ann Zhang, 2012. "A Bumpy Ride in China," Palgrave Macmillan Books, in: Doing Business with China, chapter 2, pages 14-18, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30545-8_3
    DOI: 10.1057/9780230305458_3
    as

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