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Epilogue

In: Brand Champions

Author

Listed:
  • Ian P. Buckingham

Abstract

Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication and change management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.

Suggested Citation

  • Ian P. Buckingham, 2011. "Epilogue," Palgrave Macmillan Books, in: Brand Champions, pages 195-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30465-9_7
    DOI: 10.1057/9780230304659_7
    as

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