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Otaku Consumers

In: Japanese Consumer Dynamics

Author

Listed:
  • Patrick W Galbraith

Abstract

‘They [otaku] despise physical contact and love media, technical communication, and the realm of reproduction and simulation in general. They are enthusiastic collectors and manipulators of useless artifacts and information. They are underground, but they are not opposed to the system. They change, manipulate, and subvert ready-made products, but at the same time they are the apotheosis of consumerism and an ideal workforce for contemporary Japanese capitalism. They are the children of the media.’ (Volker Grassmuck, 1990)

Suggested Citation

  • Patrick W Galbraith, 2011. "Otaku Consumers," Palgrave Macmillan Books, in: Parissa Haghirian (ed.), Japanese Consumer Dynamics, chapter 8, pages 146-161, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30222-8_8
    DOI: 10.1057/9780230302228_8
    as

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