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Mobile Consumers and Consumption in Japan

In: Japanese Consumer Dynamics

Author

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  • Benjamin Hentschel

Abstract

The market for mobile phones in Japan is the most advanced in the world, and handsets that can access the Internet have existed in Japan for more than a decade. The main disruptive invention that triggered this development was the emergence of the Internet and the ensuing digital revolution. In Japan, however, the diffusion of the Internet followed a specific pattern, different from its Western counterparts: Internet access from mobile devices such as cell phones became more common than accessing the Internet from conventional personal computers (PCs). Although Japan did not become the fastest adopter of the latest technologies until around the mid-1990s, it is now leading innovations in the mobile market. Japanese mobile phones, however, are more than a mere portable device that exchanges data.

Suggested Citation

  • Benjamin Hentschel, 2011. "Mobile Consumers and Consumption in Japan," Palgrave Macmillan Books, in: Parissa Haghirian (ed.), Japanese Consumer Dynamics, chapter 11, pages 207-237, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30222-8_11
    DOI: 10.1057/9780230302228_11
    as

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