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Audience and Diffusion

In: The Management of Opera

Author

Listed:
  • Philippe Agid
  • Jean-Claude Tarondeau

Abstract

The audience for opera has always been, and remains, central to the future of both opera as an art form and of the houses that produce the performances. Opera attendance has been relatively stable over the past decade. Some dips occurred during the recession of the past 2 years, but audiences have recently increased thanks to the promising deployment of multimedia in the operatic world. Within the confines of opera houses, audiences traditionally have been maintained through active commercial communication and marketing policies. Today, information technology and social media magnify the impact of such programmes beyond the world of opera houses. A look at the retransmission of operas in movie theatres and on other digital networks may provide significant insights.

Suggested Citation

  • Philippe Agid & Jean-Claude Tarondeau, 2010. "Audience and Diffusion," Palgrave Macmillan Books, in: The Management of Opera, chapter 4, pages 106-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29927-6_5
    DOI: 10.1057/9780230299276_5
    as

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