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Organizations Don’t Innovate, People Do: Trust Is the Foundation

In: The Innovation for Development Report 2010–2011

Author

Listed:
  • Robert Rosenfeld

    (Idea Connection Systems, Inc.)

  • Gary Wilhelmi

    (Idea Connection Systems, Inc.)

  • Andrew Harrison

    (Idea Connection Systems, Inc.)

Abstract

In the 1920s, it took 17 days to paint a Buick and 34 days to paint a Cadillac. At that time, Charles “Boss” Kettering was made a Vice President of United Motor Company, later known as General Motors (GM).2 At a division manager’s meeting, Kettering laid out the problem. He pointed out that GM could put a car together in minutes, but that it took anywhere from 17 to 34 days to paint it. If GM was going to produce thousands of cars a day, then storage was going to become a major issue.

Suggested Citation

  • Robert Rosenfeld & Gary Wilhelmi & Andrew Harrison, 2011. "Organizations Don’t Innovate, People Do: Trust Is the Foundation," Palgrave Macmillan Books, in: Augusto López-Claros (ed.), The Innovation for Development Report 2010–2011, chapter 2, pages 85-101, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29926-9_3
    DOI: 10.1057/9780230299269_3
    as

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