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The Trä 50 Group: A Supplier Network to IKEA

In: Network Strategies for Regional Growth

Author

Listed:
  • Karolina Elmhester
  • Staffan Brege

Abstract

This chapter presents the case of Trä 50, a unique empirical case of a sort rarely encountered in the literature: a cooperative effort between potential competitors and their major shared customer. These companies handled demands for increased strategic competence, increased large-scale investments, increased operational effectiveness, and so on, by working together. The term ‘strategic network’ is sometimes used to denote the deliberate management of such cooperation (Klint and Sjöberg 2003). The case demonstrates that potential competitors can cooperate to a very positive effect and that, by cooperating, relatively small suppliers can collectively become powerful.

Suggested Citation

  • Karolina Elmhester & Staffan Brege, 2011. "The Trä 50 Group: A Supplier Network to IKEA," Palgrave Macmillan Books, in: Martin Johanson & Heléne Lundberg (ed.), Network Strategies for Regional Growth, chapter 8, pages 151-162, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29914-6_8
    DOI: 10.1057/9780230299146_8
    as

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