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Email as a Communication Strategy in a Regional Strategic Network

In: Network Strategies for Regional Growth

Author

Listed:
  • Edith Andresen
  • Anette Bergman
  • Lars Hallén

Abstract

Firms cooperating in various arrangements with other private and public sector actors, for example, other business firms, organizations, state agencies, or universities, are generally believed to reap benefits from such cooperation. Regional strategic networks (RSNs) financed from public or private sources serve as tools to support regional development by promoting such cooperation. They are intended to strengthen the competitive advantage of participating firms and organizations and thereby the region in which they operate. With this in mind, efforts have been made to create relationships between firms in order to obtain synergy to support innovation, new businesses, and job opportunities. As defined by Jarillo (1988), strategic networks are purposefully designed cooperation ventures, mainly between small and medium-sized enterprises (SMEs), a definition that also describes RSNs. Strategic networks are considered to embody opportunities for member companies to coordinate resources, reduce uncertainty, increase capacity, and obtain greater flexibility (Child and Faulkner 1998).

Suggested Citation

  • Edith Andresen & Anette Bergman & Lars Hallén, 2011. "Email as a Communication Strategy in a Regional Strategic Network," Palgrave Macmillan Books, in: Martin Johanson & Heléne Lundberg (ed.), Network Strategies for Regional Growth, chapter 6, pages 100-125, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29914-6_6
    DOI: 10.1057/9780230299146_6
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    Cited by:

    1. Felzensztein, Christian & Stringer, Christina & Benson-Rea, Maureen & Freeman, Susan, 2014. "International marketing strategies in industrial clusters: Insights from the Southern Hemisphere," Journal of Business Research, Elsevier, vol. 67(5), pages 837-846.

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