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The Secret of Successful Integrated Communication: Integrated Teams and ROI

In: Integrated Brand Marketing and Measuring Returns

Author

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  • Kelly Walsh

Abstract

Over the years MS&L has taken part in a number of integrated marketing communications (IMC) teams working on global, regional and local campaigns. This experience includes partnering with Leo Burnett and Philips to set up the first, fully integrated global marketing communication approach that went live in 2002. Since then MS&L have been involved in helping to set up over 20 integrated campaigns with clients spanning the consumer, corporate and healthcare sectors.

Suggested Citation

  • Kelly Walsh, 2010. "The Secret of Successful Integrated Communication: Integrated Teams and ROI," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), Integrated Brand Marketing and Measuring Returns, chapter 5, pages 131-143, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29734-0_5
    DOI: 10.1057/9780230297340_5
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