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Managing the innovation pipeline

In: Developing Innovative organizations

Author

Listed:
  • Benoît Gailly

    (Université Catholique de Louvain (UCL))

Abstract

The development of a new drug based on a new molecule, as discussed in Chapter 6, is probably one of the most complex product development processes, and bringing a new drug to market can cost hundreds of millions of euros and has to go through very tight regulatory steps, controlled by both national and international agencies. Finally, the full process has to be completed quickly enough to allow the drug to come to market well before the initial patents expire. Leading pharmaceutical firms have therefore had to develop, over time, the capability of managing product development costs, discipline and speed in an effective way.

Suggested Citation

  • Benoît Gailly, 2011. "Managing the innovation pipeline," Palgrave Macmillan Books, in: Developing Innovative organizations, chapter 0, pages 177-195, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-29528-5_7
    DOI: 10.1057/9780230295285_7
    as

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