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Sourcing: finding the gold nuggets

In: Developing Innovative organizations

Author

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  • Benoît Gailly

    (Université Catholique de Louvain (UCL))

Abstract

Materials International is an industrial firm supplying the construction and automotive industries. It has a long history of introducing new versions of its core products, based on world-class in-house R&D developments and a strong intellectual property portfolio. Faced with both a crisis affecting its main customers and the emergence of new competitors from Asia, it decided a few years ago to focus its strategies on innovation. It quickly realized that in-house R&D was not enough as a source of innovations and decided to launch a wide range of bottom-up and top-down initiatives aimed at identifying innovation opportunities. The main initiatives are described below.

Suggested Citation

  • Benoît Gailly, 2011. "Sourcing: finding the gold nuggets," Palgrave Macmillan Books, in: Developing Innovative organizations, chapter 0, pages 110-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29528-5_5
    DOI: 10.1057/9780230295285_5
    as

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