Branding Lisbon — Defining the Scope of the City Brand

It can be argued that place branding is now a well-established concept. The last few years have witnessed a flow of new research and publications in the area. The year 2002 can be seen as a pivotal one for the field. In that year, Nigel Morgan, Annette Pritchard and Roger Pride (2002) edited a book titled Destination Branding: Creating the Unique Destination Proposition. This book, a collection of articles within the place branding field, was the first of its kind. That same year, the Journal of Brand Management published a special issue dedicated exclusively to place branding. In 2004, following the success of that special issue and the increasing interest in the area, the publishers launched a new journal named Place Branding – now renamed Place Branding and Public Diplomacy – with articles focused on the branding of places. Four years later, Keith Dinnie (2008) published Nation Branding – Concepts, Issues, Practice, the first academic book written exclusively on the topic of nation branding. Since then there has been a considerable number of new book publications in the area of place branding.