IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-29479-0_20.html
   My bibliography  Save this book chapter

Brand Hong Kong

In: City Branding

Author

Listed:
  • Grace Loo
  • Saumya Sindhwani
  • Cai Jing
  • Theresa Loo

Abstract

A city brand is a complex entity. It has to encompass all the different facets of a city and face multiple stakeholders with a coherent image. Often, the different facets of the city brand may not be well coordinated, or the city image may leverage excessively on its tourism image. Brand Hong Kong, however, is a case of successful city branding in terms of its well-balanced character. The brand captures the spirit of the city’s people and its core competences, from attracting foreign direct investment to tourism and culture. The different pillars under the overall city brand positioning are compatible and mutually supportive when taken together. Hong Kong’s branding strategy builds on what the city has and provides a blueprint to identify areas in which it should engage in further development. The successful branding exercise is one of the reasons why Hong Kong ranks among the top five global cities behind New York, London, Paris, and Tokyo in the 2008 Global Cities Index (Foreign Policy, 2009).

Suggested Citation

  • Grace Loo & Saumya Sindhwani & Cai Jing & Theresa Loo, 2011. "Brand Hong Kong," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 157-161, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_20
    DOI: 10.1057/9780230294790_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bill Merrilees & Dale Miller & Gloria L. Ge & Charles Chin Chiu Tam, 2018. "Asian city brand meaning: a Hong Kong perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(1), pages 14-26, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-29479-0_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.