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Chongqing’s City Branding

In: City Branding

Author

Listed:
  • Freeman Lau
  • Angelica Leung

Abstract

The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not initially seem to be the work of a visual communicator. Graphic designers can use a multitude of media, ranging from a few centimeters on a stamp to the label of a water bottle, to visually communicate city branding.

Suggested Citation

  • Freeman Lau & Angelica Leung, 2011. "Chongqing’s City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 131-137, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_17
    DOI: 10.1057/9780230294790_17
    as

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