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Branding Budapest

In: City Branding

Author

Listed:
  • Gyorgy Szondi

Abstract

Budapest, the capital of Hungary, is home to two million people which means that every fifth Hungarian lives in the capital. The branding of capital cities is a special genre within city branding, given that capitals symbolically represent the entire country and therefore a strong link exists between the country brand and its capital brand. This is particularly true for Eastern Europe where capitals serve as the first – and often only – calling point for visitors, investors, multinational companies as well as creative talent.

Suggested Citation

  • Gyorgy Szondi, 2011. "Branding Budapest," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 124-130, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_16
    DOI: 10.1057/9780230294790_16
    as

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