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The City Branding of Ahmedabad

In: City Branding

Author

Listed:
  • Satish K. Nair

Abstract

Ahmedabad is the most prominent city of the state of Gujarat, in western India. Gujarat has since time immemorial been renowned for its entrepreneurial spirit. It has made significant contributions to the Indian economy. Gujarat has spearheaded India’s march to global superpower status, prompting the state to label itself the ‘Growth Engine of India’ (Shah and Shukla, 2009). Ahmedabad was the state capital of Gujarat until 1970. Not only is it a bustling industrial and commercial center, it also has a fascinating old quarter of high historical and cultural interest. Mehta and Jamindar (1988) trace the history of Ahmedabad from prehistoric times, with its stature of a capital city nearly uninterrupted from the 15th century to almost the present day. The Vastu-Shilpa Foundation (2002) has chronicled the city’s growth over the centuries. Called by various names over the millennia including Ashapalli, Ashaval, Karnavati, Rajnagar, Ahmedabad/Ahmadabad and Amdavad, the city’s unique essence resides in its self-reliance and commercial flair.

Suggested Citation

  • Satish K. Nair, 2011. "The City Branding of Ahmedabad," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 106-111, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_13
    DOI: 10.1057/9780230294790_13
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