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Decision Making Despite Multiple Identities

In: Managing Social Businesses

Author

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  • Urs P. Jäger

Abstract

Goal of the chapter: In social businesses, the area of tension between market and civil society is an organizational phenomenon. This chapter focuses on this issue by asking the question: How to deal with organizational tensions between market rational and social mission? After finishing this chapter, the reader understands the areas of tension in social businesses as an organizational phenomenon, knows the influence of these tensions on misinterpretations and knows about pathways for making decisions despite these tensions and misinterpretations.

Suggested Citation

  • Urs P. Jäger, 2010. "Decision Making Despite Multiple Identities," Palgrave Macmillan Books, in: Managing Social Businesses, chapter 5, pages 84-94, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29242-0_5
    DOI: 10.1057/9780230292420_5
    as

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