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Franchising in Morocco

In: Franchising Globally

Author

Listed:
  • Ilan Alon
  • Rachid Alami

Abstract

This study tries to isolate critical factors affecting the performance of North American fast-food franchises within the Moroccan business environment, with a primary focus on the roles of culture, business rules, and tradition. Specific cases of companies currently operating in Morocco’s the fast-food business sector will be analyzed.

Suggested Citation

  • Ilan Alon & Rachid Alami, 2010. "Franchising in Morocco," Palgrave Macmillan Books, in: Franchising Globally, chapter 6, pages 120-137, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28985-7_7
    DOI: 10.1057/9780230289857_7
    as

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