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Final Reflections

In: Franchising Globally

Author

Listed:
  • Ilan Alon

Abstract

This book has attempted to capture some salient issues relevant to international franchising. Among the themes running through the book were internationalization, emerging markets, and franchising entrepreneurship which are worth continued to study. Franchising has been shown in industries as diverse as television programming (Thomas, 2006), healthcare services, technology, and childcare services. This current book has concentrated on the traditional industries employing franchising, notably retailing and hotels, across multiple countries and continents. Future studies should continue to add to the repertoire of industry and country studies that examine franchising in different institutional contexts and industry settings. Good theories of franchising that can explain the use, expansion, and internationalization of franchising should be able to hold true across countries and industries with only limited adjustments. Both resource-based and agency-based theories show promise. Together they may have greater explanatory powers (Castrogiovanni et al 2006). In the following section, I will comment on each of these franchising areas (internationalization, emerging markets and entrepreneurship) noting areas for possible future research.

Suggested Citation

  • Ilan Alon, 2010. "Final Reflections," Palgrave Macmillan Books, in: Franchising Globally, chapter 13, pages 238-246, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28985-7_14
    DOI: 10.1057/9780230289857_14
    as

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