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The Social Dimension

In: Rethinking Enterprise Policy

Author

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  • Simon Bridge

Abstract

Traditional economic thinking has assumed that human beings make rational economic decisions. Similarly many of the models of the influences on entrepreneurship reviewed in Chapter 3 also seem to be based on the assumption that people make individual decisions to start businesses, based on a logical risk– return assessment incorporating issues such as the perceived desirability of the goal, the ease of pursuing it, the help available and the perceived chances of success.

Suggested Citation

  • Simon Bridge, 2010. "The Social Dimension," Palgrave Macmillan Books, in: Rethinking Enterprise Policy, chapter 11, pages 177-193, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28983-3_11
    DOI: 10.1057/9780230289833_11
    as

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