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Global Diversity, Psychic Distance and Communication Costs

In: Emergent Globalization

Author

Listed:
  • Chong Choi
  • Brian Hilton
  • Carla Millar

Abstract

Earlier, we noted the importance of identity to exchange, especially regarding the exchange of knowledge. Now we raise the issue of communication between identified individuals or enterprises. For communication, anonymity in exchange is not an option. Exchange requires mutual comprehension and will be more difficult when transactors are embedded in different cultures,1 which is likely to occur in the global system. Different cultures have distinct mores and each culture uses its own historically evolved frame of reference for communication, to aid internal understanding. Generally speaking, this includes a language particular to this culture, and all this creates a barrier to communication between societies. This barrier is compounded when the product exchanged is knowledge.

Suggested Citation

  • Chong Choi & Brian Hilton & Carla Millar, 2004. "Global Diversity, Psychic Distance and Communication Costs," Palgrave Macmillan Books, in: Emergent Globalization, chapter 9, pages 123-131, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28743-3_9
    DOI: 10.1057/9780230287433_9
    as

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