IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-28704-4_8.html
   My bibliography  Save this book chapter

Innovation: Improving existing things, creating new things

In: Enduring Success

Author

Listed:
  • Franz Bailom
  • Kurt Matzler
  • Dieter Tschemernjak

Abstract

Fewer and fewer companies are succeeding in differentiating themselves in the market, either on the products and services level, or on the processes level, or on the business model level. This was shown by the results of our first survey of senior executives. Over 70 percent of the senior executives we surveyed saw little or no possibility of differentiation in their industry, either with respect to production or distribution, or on the products and services level. In other words, differences are disappearing and companies are becoming increasingly similar to one another. This is confirmed by research on neo-institutionalist theory, which is gaining influence in both management and organizational theory, as well as in sociology. This phenomenon — termed “isomorphism”1 — arises due to increasing pressure in the market and in the institutional environment of the company. Conscious, as well as unconscious, norms, rules, and procedures lead companies to conform, rather than to be different.

Suggested Citation

  • Franz Bailom & Kurt Matzler & Dieter Tschemernjak, 2007. "Innovation: Improving existing things, creating new things," Palgrave Macmillan Books, in: Enduring Success, chapter 8, pages 113-131, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28704-4_8
    DOI: 10.1057/9780230287044_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-28704-4_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.