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Morphing giants

In: Brands & Gaming

Author

Listed:
  • David Nichols
  • Tom Farrand
  • Tom Rowley
  • Matt Avery

Abstract

The sums of money involved in the gaming industry are awesome. You can get a feel for it from a quick back-of-the-envelope calculation. At the moment, a publisher like Electronic Arts might reckon to sell about 10 million copies of a top game title, which would retail at roughly $40 per copy. So at retail, that one title might generate $400 million globally. With gaming growing as strongly as it is now, it’s not unreasonable to suggest that in three years’ time a top title might sell as many as 25 million copies: in other words, a single game title could generate a cool $1 billion!

Suggested Citation

  • David Nichols & Tom Farrand & Tom Rowley & Matt Avery, 2006. "Morphing giants," Palgrave Macmillan Books, in: Brands & Gaming, chapter 0, pages 87-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28657-3_7
    DOI: 10.1057/9780230286573_7
    as

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