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Target identified… deploy weapons

In: Brands & Gaming

Author

Listed:
  • David Nichols
  • Tom Farrand
  • Tom Rowley
  • Matt Avery

Abstract

Put yourself in the position of a marketeer when TV was in its infancy. How would you have set about tapping into the power of this unprecedented new medium? Perhaps you could pay TV manufacturers to plaster your logo on the fascia around the screen itself. That would certainly guarantee you a fair amount of eyeball time. Or you could publish photographs in magazines of people enjoying your products while watching this glamorous new invention. You could even market new product lines for viewers to wear, use, or consume as they watched their favorite program: TV slippers, TV chairs, TV drinks, or TV dinners. Or would you try to get inside the box somehow? Why not have your logo flickering away in the top corner of the screen all the time? Or perhaps you could get your brands to appear within the programs like they did in the old radio soap operas. Or how about using the gaps between the programs? … Hmmm …

Suggested Citation

  • David Nichols & Tom Farrand & Tom Rowley & Matt Avery, 2006. "Target identified… deploy weapons," Palgrave Macmillan Books, in: Brands & Gaming, chapter 0, pages 27-42, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28657-3_3
    DOI: 10.1057/9780230286573_3
    as

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