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Early Entry and Aggressive Growth: Kraft foods Lietuva

In: Acquisition Strategies in European Emerging Markets

Author

Listed:
  • Valdonė Darškuvienė

    (Vytautas Magnus University, Kaunas and Baltic Management Institute)

Abstract

The case of foreign Kraft Foods Lietuva illustrates the peculiarities of FDI at the beginning of the transition period – a time when FDI was highly dependent on the privatization process, and the development of a new market economy. Kraft Foods International’s acquisition of Kaunas Confectionery in 1993 was the second-largest foreign capital investment at that time in Lithuania, with the largest being the acquisition of Lithuania’s tobacco industry by Philip Morris, which belongs to the same parent company as Kraft Foods.

Suggested Citation

  • Valdonė Darškuvienė, 2007. "Early Entry and Aggressive Growth: Kraft foods Lietuva," Palgrave Macmillan Books, in: Klaus E. Meyer & Saul Estrin (ed.), Acquisition Strategies in European Emerging Markets, chapter 17, pages 232-241, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28654-2_17
    DOI: 10.1057/9780230286542_17
    as

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