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Western Electric Discovers Motivation

In: The History of Work

Author

Listed:
  • Richard Donkin

Abstract

National Geographic magazine published a map of the world in October, 1998 drawn from night-time satellite images. Scattered like icing sugar over a freshly baked cake were thousands of white dots, what the map called “human settlement lights.” Each white speck was itself made up of thousands of individual electric lamps. Light was so profuse in the industrial conurbations that the white dots were fused together, stretching like a Milky Way of electrical luminosity across the planet.

Suggested Citation

  • Richard Donkin, 2010. "Western Electric Discovers Motivation," Palgrave Macmillan Books, in: The History of Work, chapter 0, pages 160-176, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28217-9_12
    DOI: 10.1057/9780230282179_12
    as

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