IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-28148-6_6.html
   My bibliography  Save this book chapter

Looking beyond the label

In: Big Business, Big Responsibilities

Author

Listed:
  • Andy Wales
  • Matthew Gorman
  • Dunstan Hope

Abstract

If you had walked into a supermarket 15 years ago, you would have been hard pressed to find many products labelled according to their ethical credentials. Fairtrade goods were generally sold in small charity shops rather than the big chains, and organic fruit and vegetables were still very much in their infancy. The product labels that had taken off and caught the public’ s attention tended to be single-issue and focused on a specific product: free-range eggs, for example, responding to public concerns over battery-farming of chickens, or dolphin-friendly tuna, following an expos é of fishing practices. All in all, you had to be something of a green aficionado to seek out a more sustainable choice and to pay the premium price required. And you also had to be pretty dedicated to understand what a particular label was actually telling you about the good, the bad and the ugly in the ethical league.

Suggested Citation

  • Andy Wales & Matthew Gorman & Dunstan Hope, 2010. "Looking beyond the label," Palgrave Macmillan Books, in: Big Business, Big Responsibilities, chapter 0, pages 75-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28148-6_6
    DOI: 10.1057/9780230281486_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-28148-6_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.