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Everyday champions

In: Big Business, Big Responsibilities

Author

Listed:
  • Andy Wales
  • Matthew Gorman
  • Dunstan Hope

Abstract

There can be times when business is discussed as if it is run by a group of men in suits sitting around a shiny boardroom table at the top of a tall building making highly logical profit maximizing decisions that are then flawlessly put into effect. All that would need to be done to achieve corporate responsibility under these circumstances would be to convince these powerful men to make different decisions — invest in renewable energy, for example — that could then be just as easily and effortlessly put into effect.

Suggested Citation

  • Andy Wales & Matthew Gorman & Dunstan Hope, 2010. "Everyday champions," Palgrave Macmillan Books, in: Big Business, Big Responsibilities, chapter 0, pages 134-148, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28148-6_10
    DOI: 10.1057/9780230281486_10
    as

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