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Football brand experiences

In: Football Brands

Author

Listed:
  • Sue Bridgewater

    (University of Warwick)

Abstract

This chapter begins by debating the types of experience offered by football, and how these might be enhanced to offer and vary the types of experience to maximum effect. It concludes by taking each of Pine and Gilmore’s six challenges for experiential branding, and discussing how these might be applied to enhance the experience of engaging with a football brand.

Suggested Citation

  • Sue Bridgewater, 2010. "Football brand experiences," Palgrave Macmillan Books, in: Football Brands, chapter 0, pages 118-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-28136-3_5
    DOI: 10.1057/9780230281363_5
    as

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