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Alliance Motivations

In: Alliances for Sustainable Development

Author

Listed:
  • Laurence Schwesinger Berlie

    (Conservatoire National des Arts et Métiers)

Abstract

The elements we have seen in the previous chapter set the context in which alliances are formed and the strategic incentives, which direct partners towards alliances. This chapter on motivations explores the specific reasons which motivate partners to form partnerships, that is, the benefits they hope to draw from corporate-NGO alliances.

Suggested Citation

  • Laurence Schwesinger Berlie, 2010. "Alliance Motivations," Palgrave Macmillan Books, in: Alliances for Sustainable Development, chapter 2, pages 23-45, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27806-6_3
    DOI: 10.1057/9780230278066_3
    as

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