IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-27403-7_5.html
   My bibliography  Save this book chapter

The Geography of Producing and Marketing Design for Montreal Fashion: Exploring the Role of Cultural Intermediaries

In: Industrial Design, Competition and Globalization

Author

Listed:
  • Norma Rantisi

Abstract

The significance of design as a source of value-added for manufacturing goods is gaining wide currency in an era of globalization. Design offers a means by which firms in a given nation can differentiate their products and remain viable as markets become more open, competitive and volatile. However, as an activity that simultaneously entails aesthetic, technical and commercial considerations, it can not rely on an established set of practices. Rather, design will often involve short-lived cycles that require continual flows of information, with innovation in this context implying a command of current trends. Moreover, these cycles assume different temporalities for different sectors, with clothes having relatively shorter cycles in comparison to cars, for instance. With the rise of new communication technologies, information flows through the clothing supply chain (from textile supplier to distributor) have ushered in a new paradigm of ‘fast fashion’, which shortens the product cycle even further. Thus, the basis of competitiveness in this context is an ability continually to tap into market trends and to embody such trends within the design and marketing of one’s products.

Suggested Citation

  • Norma Rantisi, 2010. "The Geography of Producing and Marketing Design for Montreal Fashion: Exploring the Role of Cultural Intermediaries," Palgrave Macmillan Books, in: Grete Rusten & John R. Bryson (ed.), Industrial Design, Competition and Globalization, chapter 5, pages 93-116, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27403-7_5
    DOI: 10.1057/9780230274037_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-27403-7_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.