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Obstacles to Greater Design Diversity: Gender and Webdesign Software

In: Profiting from Diversity

Author

Listed:
  • Gabor Horvath
  • Gloria Moss
  • Rod Gunn
  • Eszter Vass

Abstract

The last chapter explored some of the practical issues that stand in the way of achieving greater design diversity. This chapter will take this further by looking at the practical case of grocery websites, noticing how they fail to reflect the aesthetic diversity that would allow them to maximise their impact. In the second half, we will see how the majority of free webdesign software is similarly failing to deliver on diversity, and we suggest that at root is a male-dominated webdesign and Information Technology (IT) culture. We show here how this culture produces free webdesign software that is overwhelmingly masculine in its orientation.

Suggested Citation

  • Gabor Horvath & Gloria Moss & Rod Gunn & Eszter Vass, 2010. "Obstacles to Greater Design Diversity: Gender and Webdesign Software," Palgrave Macmillan Books, in: Gloria Moss (ed.), Profiting from Diversity, chapter 10, pages 171-193, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27388-7_10
    DOI: 10.1057/9780230273887_10
    as

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