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Managing Regional Headquarters

In: The New Role of Regional Management

Author

Listed:
  • Björn Ambos

    (Vienna University of Economics and Business Institute for International Marketing and Management)

  • Bodo B. Schlegelmilch

    (Vienna University of Economics and Business Institute for International Marketing and Management)

Abstract

Managing a regional headquarters is not an easy task. In this chapter, we will draw attention to a few factors that are germane in managing a regional headquarters. These issues include managing the dual tension between subsidiaries on the one hand and corporate headquarters on the other hand. Furthermore, we will explore how much autonomy regional headquarters need to fulfil their tasks. We will then take a look at the roles and responsibilities that regional headquarters fulfil and how firms distribute their value-added activities across the network.

Suggested Citation

  • Björn Ambos & Bodo B. Schlegelmilch, 2010. "Managing Regional Headquarters," Palgrave Macmillan Books, in: The New Role of Regional Management, chapter 5, pages 84-99, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27387-0_5
    DOI: 10.1057/9780230273870_5
    as

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