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Learning from the Sport Shoe Industry

In: The New Role of Regional Management

Author

Listed:
  • Björn Ambos

    (Vienna University of Economics and Business Institute for International Marketing and Management)

  • Bodo B. Schlegelmilch

    (Vienna University of Economics and Business Institute for International Marketing and Management)

Abstract

In late fall of 2005, Piotr Cichecki, general manager, was sitting together with the sales and retail director of Puma Prague discussing the marketing, sales and finance budget for the following year. The team was preparing the final budget proposal for 2006, which had to be sent to the regional headquarters. They were aware that pending changes to the corporate structure were soon to be implemented.

Suggested Citation

  • Björn Ambos & Bodo B. Schlegelmilch, 2010. "Learning from the Sport Shoe Industry," Palgrave Macmillan Books, in: The New Role of Regional Management, chapter 10, pages 240-274, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27387-0_10
    DOI: 10.1057/9780230273870_10
    as

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