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The spider in the web

In: Sustainable Success with Stakeholders

Author

Listed:
  • Sybille Sachs
  • Edwin Rühli
  • Isabelle Kern

Abstract

On the basis of the previous chapter, you are in a position to know who your stakeholders are. We have already discussed where the benefit and risk potentials in the stakeholder relationship may be found. However, we have not dealt with the fact that stakeholders are not only in contact with your corporation, but that they also have relationships among themselves. Although this is not surprising, our studies show that at present relatively few corporations concern themselves with networking. After a closer look, they are therefore often surprised at the effects such indirect relations can have on their own value-creation processes. Let us look at the following example:

Suggested Citation

  • Sybille Sachs & Edwin Rühli & Isabelle Kern, 2009. "The spider in the web," Palgrave Macmillan Books, in: Sustainable Success with Stakeholders, chapter 7, pages 113-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27174-6_8
    DOI: 10.1057/9780230271746_8
    as

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