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Why put all your eggs in only one basket?

In: Sustainable Success with Stakeholders

Author

Listed:
  • Sybille Sachs
  • Edwin Rühli
  • Isabelle Kern

Abstract

Imagine you are organizing a concert. In doing so, you need the help of different people or groups. As the event organizer you may be convinced that the success of the concert depends only on finding strong financial sponsors. Some of your colleagues may disagree saying that the success depends on the musicians. Others may say that the best musicians mean nothing if one is unable to attract the right audience.

Suggested Citation

  • Sybille Sachs & Edwin Rühli & Isabelle Kern, 2009. "Why put all your eggs in only one basket?," Palgrave Macmillan Books, in: Sustainable Success with Stakeholders, chapter 1, pages 9-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-27174-6_2
    DOI: 10.1057/9780230271746_2
    as

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