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Images of Place: Is This About Marketing, or Isn’t It?

In: Places

Author

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  • Simon Anholt

Abstract

As one ploughs through the ever-increasing quantity of blogs, articles, interviews and academic papers where place ‘branding’ or public diplomacy are discussed — and interestingly enough, more and more of them mention both ideas in the same context — I get a sense that one important message may finally be starting to permeate the community of academics and practitioners: that communications are no substitute for policies, and that altering the image of a country or city may require something a little more substantial than graphic design, advertising or PR campaigns.

Suggested Citation

  • Simon Anholt, 2010. "Images of Place: Is This About Marketing, or Isn’t It?," Palgrave Macmillan Books, in: Places, chapter 0, pages 9-19, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25128-1_2
    DOI: 10.1007/978-0-230-25128-1_2
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