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Community as Commodity: Social Networking and Transnational Capitalism

In: Virtual Social Networks

Author

Listed:
  • David Kreps
  • Erika Pearson

Abstract

Social Networking Sites (SNSs) are one of the most publicly discussed innovations of the Internet and particularly of ‘Web 2.0’. While community-building and social networking are certainly not new, the speed, scope and reach facilitated by these sites have heralded unprecedented innovation in the ways in which networked individuals approach their social networking. SNSs continue to grow, yet the balance between the technological features of such sites which support social networking and those which facilitate online advertising remains precarious, and frequently makes national and international news.

Suggested Citation

  • David Kreps & Erika Pearson, 2009. "Community as Commodity: Social Networking and Transnational Capitalism," Palgrave Macmillan Books, in: Niki Panteli (ed.), Virtual Social Networks, chapter 9, pages 155-174, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25088-8_9
    DOI: 10.1057/9780230250888_9
    as

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