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Love the Doing

In: Building Brand Authenticity

Author

Listed:
  • Michael Beverland

    (RMIT University)

Abstract

Ayn Rand’s classic 1943 [1994] novel The Fountainhead involves two characters of relevance to our discussion on authentic branding. The novel tells the stories of two friends and architects — Peter Keating and Howard Roark. In the first two-thirds of the novel, Keating rises to prominence, winning large commissions, fame, fortune, and a trophy wife. However, Keating’s success is an illusion — his buildings are mere copies of previous designs or those he stole and adapted from his friend Roark. His happiness is also an illusion — he gives up the love of his life twice (his painting and childhood sweetheart Katie), marries a woman who despises him, and knows in his heart he is a parasite. Rand originally titled her novel Second Hand Lives because Peter puts aside his own beliefs and desires and instead adapts to the views and demands of others.

Suggested Citation

  • Michael Beverland, 2009. "Love the Doing," Palgrave Macmillan Books, in: Building Brand Authenticity, chapter 0, pages 103-120, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25080-2_6
    DOI: 10.1057/9780230250802_6
    as

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