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Creating/Maintaining the High Morale Organization: Do We Create High Morale — Or Step Out of the Way?

In: Employee Morale

Author

Listed:
  • David Bowles

    (Rancho Santa Fe)

  • Cary Cooper

    (Lancaster University)

Abstract

Some organizations already have high morale without any purposeful effort to reach that point. An especially charismatic leader, a fortunate market position (Google comes to mind), a small start-up with a lot of excitement, expectations and young, idealistic founders and employees … all these individually or in combination can have a powerful effect on morale and represent very fortunate circumstances for everyone involved. It is part of the reason why such organizations seem to rocket to success out of the blue; not just the new technology of a breakthrough search algorithm as in Google’s case but the added driver of morale which brings loyalty, almost limitless enthusiasm and engagement. In these examples there are clues as to what is possible and we can learn much from them, but what percentage do they represent of the organizational universe? It’s not such a big one, and means that for the rest of us there is work to do!

Suggested Citation

  • David Bowles & Cary Cooper, 2009. "Creating/Maintaining the High Morale Organization: Do We Create High Morale — Or Step Out of the Way?," Palgrave Macmillan Books, in: Employee Morale, chapter 0, pages 127-166, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-25078-9_5
    DOI: 10.1057/9780230250789_5
    as

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