IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-25069-7_3.html
   My bibliography  Save this book chapter

The approach taken in this book

In: The Golden Crossroads

Author

Listed:
  • Marco Bevolo

Abstract

This chapter offers a concise introduction to how this book was born. I explain the principles that guided me in my navigation of the worlds of fine arts and design, and introduce the thought leaders, contributors, and partners who made this book possible. The diverse qualitative and quantitative research approaches adopted are presented concisely and effectively. The more immersive, participative ways of working, in terms of networking and so on, are also introduced. The aim is to provide a simple explanation of what was done to discover the world of fine arts, design, and culture. This is not an academic book, as this chapter will make apparent. However it does have a specific ideological orientation, in both research theory and theoretical terms: the principles and the ideas that underpinned the creation of this book are intrinsically part of its message. From this viewpoint, business leaders and market research professionals should find stimuli and inspirations to enable them to reflect on their current practices and on their possible future methodological developments.

Suggested Citation

  • Marco Bevolo, 2010. "The approach taken in this book," Palgrave Macmillan Books, in: The Golden Crossroads, chapter 0, pages 12-22, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-25069-7_3
    DOI: 10.1057/9780230250697_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-25069-7_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.