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Introduction: Towards an Understanding of the Interplay between Media and Organizations

In: Media, Organizations and Identity

Author

Listed:
  • Lilie Chouliaraki
  • Mette Morsing

Abstract

The significance of the media for corporate organizations has grown immensely since 2000. Whereas the mass media, press and television, have always been central in the formation of organizational identity, and the promotion of corporate image and reputation (Deephouse 2000; Christensen et al. 2008), the recent spatio-temporal expansion of broadcasting, through global television networks and the rise of business news, has further intensified the debate over the promises and risks of mediated visibility (Henriques 2000). As a consequence, today, more than ever, the media are seen as agendasetters for corporate reputation (Carroll and McCombs 2003), whereby the mediated representation of organizations constitutes a critical influence on the construction and deconstruction of organizational identity.

Suggested Citation

  • Lilie Chouliaraki & Mette Morsing, 2010. "Introduction: Towards an Understanding of the Interplay between Media and Organizations," Palgrave Macmillan Books, in: Lilie Chouliaraki & Mette Morsing (ed.), Media, Organizations and Identity, pages 1-24, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-24839-7_1
    DOI: 10.1057/9780230248397_1
    as

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